ABOUT US

What is your current role in the industry?

Chris Foster is an internationally recognised, multi-award-winning barber with a career that spans the worlds of grooming, fashion, education, and digital innovation. From working as a Creative Director in some of London’s most prestigious 5-star male grooming salons to styling A-list celebrity clients and contributing to major global fashion weeks, Chris has consistently operated at the highest level of the industry.

A true pioneer, Chris was the first to create a dedicated barbering app for barbering education, breaking new ground in how industry knowledge is shared and scaled. He went on to establish his own academy and develop signature digital products designed to help barbers and hair professionals grow their influence and income.

With over 25 years of expertise in the hair industry, Chris now uses his extensive experience to support individual stylists, salon owners, and education academies in future-proofing their businesses. His unique blend of creative excellence and technical know-how enables him to guide professionals in navigating the evolving digital landscape with confidence and clarity.

Chris is deeply passionate about bringing the tools and mindset of the digital world—such as automation and AI—into the hair industry, while always preserving its unique creativity and craftsmanship. Through his company, The Profile Guy Digital Agency, he equips professionals with systems that help attract, convert, and retain clients on autopilot—freeing up time so they can focus on what they love most.
In his words: “I’ve played the game at the highest level—so I can help you win yours.”