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Project X shoot debut collection

The Fellowship for British Hairdressing’s Project X team shot their first collection, in a shoot set up by mentor Kai Wan, and art directed by session stylist Luke Benson.

The team shot at Direct Digital in London, where they created 10 looks on five models – all a variation on blonde, with diverse tones and styling.

Luke had prepped and briefed the team in advance, theming the shoot around a girl band in a garage – each with their own image and character. Project leader turned photographer for the day, Kai Wan, shot the collection, for a full Fellowship collective effort.

Luke says: “I had a fantastic day with the Project X team. I was so honoured to be asked to art direct their shoot, and the effort they put in – not only on the day, but in the planning too – has led to amazing results.”

Team member Lois Negus adds: “I took so much away from this day as I love doing session hair. It was so interesting to see first hand how Luke comes up with his ideas and how he works with the models, makeup artists, stylist and photographer to create the perfect collection. He made me realise that the tiny details make all of difference.”

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