It was all about Avant Garde when PROJECT: X spent the day with Efi Davies & Elle Page from Toni&Guy.


As an International Artistic Director for TONI&GUY, Efi is a vital session stylist team member and innovator in Avant Garde hair. She has won the title of both ‘Newcomer of the Year‘, and  ‘Avant Garde Hairdresser of the Year.’ Her role ranges from frequently travelling abroad to leading teams at London Fashion Week as well as working on an array of high-fashion shoots.


Elle Page is both Style Director & Educator for Toni&Guy.


Kay Binnersley comments: “When you look at great artwork it can move your soul.  This was great artwork created by hair, it did not move my soul, it blew it wide open it was outstanding!”


April Mash comments: “On Monday, myself & the PROJECT: X team had the absolute privilege of meeting and spending the day with Efi Davies & Elle Page at the Toni&Guy Academy! I have never been so excited to experience and learn about Avant Garde especially being taught by such a huge icon & inspiration! I was actually lost for words when I walked into the room that was beautifully set up with collection photographs, clothes, hair pieces & so much more! I felt extremely lucky to get the chance to then create some practical work and learn some of the best techniques as an insight to Avant Garde as I have never done anything like it! Efi was so interactive, helpful, inspiring and full of amazing energy to give us the dream day we were so excited about! It was a day I will never forget and I feel so lucky!”

Emma Simmons: "I was absolutely gobsmacked when I walked into the room, Efi had really made the effort to share all her knowledge and experience with us, it was amazing to see her work up close in person. I took so much from the day, prepping, letting your imagination run and so many creative ideas , Efi is so passionate and captivated the whole room."

PROJECT: X Team Leader:                      Sam Burnett

PROJECT: X Team Members:


Kay Binnersley - Kay Binnersley Hair (Team Reporter)

Roisin Murphy - K H Hair

Lea Shaw - Rural Fringe Hair Salon

Cc McNamee - Andrew Smith Salons Fareham

Pamela Cooney - Toni & Guy, Cannon Street

April Mash - Strangeways

Emma Simmons - Salon 54

Nicola Hamm - Escape Hair Lounge

Arif Arikan - Alice and the Hair

Reina Boddy - Joseph Ferraro Hair


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