Filmed during lockdown, the video includes over 70 individuals within the hair, beauty and barbering industry who have helped to keep the charity front of mind through donations, sponsorships and sharing the charity message.
“We decided to create a film that not only explains how the charity helps those in need but recognises the brands and individuals who have been instrumental in the charity’s growth and awareness. The national lockdown was, without a doubt, such a challenge for our industry and being able to provide financial assistance to those who need it most, has really brought to the forefront the importance of us as the industry charity. We have really seen our industry come together and show such passion and support in ensuring we can help who needed it, whether that was donating to our Relief Fund or the Beauty Backed campaign, it has really made a big difference,” explains Hair & Beauty Charity President, Samantha Grocutt.
CLICK HERE TO VIEW THE VIDEO