Phorest Announces Official B Corp™ Certification

Phorest are the leading software in salon, spa and clinic management with over 12,000 customers globally. The team proudly announce that they are now a Certified B Corporation. This verified certification demonstrates their transparency in improving their social and environmental performance and their devotion to clear accountability.

B Corps are companies verified as meeting B Lab™ Standards. Phorest are joining a global community of businesses leading the movement towards a more inclusive and regenerative economy.

Phorest covers appointments, staff management, marketing, reporting, and payments. Often partnering with businesses to develop innovative solutions, helping them to work more efficiently, improve their customer experience and grow their businesses as a whole.

Phorest: Born on the Salon Floor

Founded by CEO Ronan Perceval in Dublin, Ireland, in 2003, Phorest has earned recognition as one of the fastest-growing technology companies in the hair and beauty industry. Born on the salon floor, Phorest was bred to help salon, spas and clinics thrive. With innovative tools to help businesses manage, market and grow as well as mentoring and education, its mission is clear: “More than software, we are on a mission, together with our community, to build a stronger industry.”

Setting a New Benchmark for Salon Technology

To achieve certification, Phorest completed the B Impact Assessment, which is a rigorous evaluation by B Lab™, the independent non-profit behind B Corp™ Certification, across five areas: Governance, Workers, Community, Environment, and Customers. With an impact score of 89, Phorest performed particularly strongly in the following areas:

A Workplace Built for Growth

50% of Phorest’s management team are women and the company’s mean gender pay gap sits at just 4%. This is less than half the Irish national average of 9.6% and significantly lower than the EU average of 13%.

A Commitment to the Community

Through the Phorest Forest initiative, Phorest planted 800 trees in 2024 alone and has purchased 15 acres of forestry in Co. Longford, Ireland with the aim to positively impact the local ecosystem through planting trees. In addition, in 2025 Phorest made six figure charitable donations to over 20 organisations, and the team completed a total of 712 hours of paid volunteer work.

A Mission That Can’t be Undone

Phorest has formally embedded stakeholder consideration into its legal governing documents through B Corp's 'Mission Lock' ensuring the company's commitments to its people, community and planet remain protected even through future ownership changes.

This formal recognition is built upon a philosophy lived by Phorest since its founding days: Seirbhís Go Hiontach, also known as ‘wonderful service’ in Irish. Embedded into the day to day, it continues to guide Phorest on how it treats its people, customers and surrounding communities.

“Since Phorest was founded in 2003, our goal has been to build a business that genuinely supports the salon industry long after we are gone,” said Ronan Perceval, Founder and CEO of Phorest. “Intent is one thing, but formalising it is another. By embedding this commitment directly into our legal structure, we ensure that our dedication to our clients, our team, and our planet cannot be quietly set aside when things get difficult or short-term industry pressures mount.”

B Corp Curious - A Call to Action for the Industry

Rather than viewing the milestone as a competitive edge, Phorest is championing this achievement as a call to action for the wider salon, spa and clinic community.

“Becoming a B Corp does not make Phorest exceptional,” noted Perceval. “To be honest, if this remains a differentiator in our industry, we have not done enough. Our genuine hope is that this level of accountability and long-term thinking becomes the norm - the standard we all hold ourselves to across the beauty, wellness, and tech sectors.

About B Lab 

B Lab is transforming the global economy to benefit all people, communities, and the planet. A leader in economic systems change, our global network creates standards, policies, tools, and programs for business, and we certify companies - known as B Corps - who are leading the way.

More about Phorest

Phorest Software was born on the salon floor and bred to help salon, spa and clinic owners help their teams thrive. Founded by CEO Ronan Perceval in Dublin, Ireland, in 2004, Phorest has earned recognition as one of the fastest-growing technology companies in the hair and beauty industry and is honoured among the Deloitte Fast 50. Phorest serves nearly 12,000 businesses globally and over 160,000 beauty professionals across 11 regions.

For two decades, Phorest has been a passionate partner for salons, spas, clinics, and barbershops. Phorest’s technology integrates into every element of running a salon or med spa business, covering appointments, staff management, marketing, reporting, and payments. The company lives and breathes the hair, beauty and aesthetic industry, actively collaborating with salon and clinic teams daily. This collaboration allows Phorest to develop innovative solutions that help these businesses work more efficiently, improve their customer experience and expand their businesses.

Phorest employs nearly 500 people in offices in Ireland, the UK, Finland, the Netherlands, Germany, Australia, Canada, and the US. Its Board of Directors includes significant industry players and independent directors Paolo Braguzzi, former CEO of Davines Group, and Janna Ronert, Founder and former CEO of Image Skincare. The expanding Board of Directors includes individuals with diverse experience, such as Barry Mulligan, a partner at Tribal.vc; Olivia Leonard, Former Head of Instagram EMEA; and Jonathan Klahr, Growth Equity Investor at SGE.

www.phorest.com

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