INTRODUCING THE FELLOWSHIP'S LATEST SPONSOR AVEDA

Aveda is a cruelty-free brand with a mission to care for the world. They create vegan high-performance hair, skin and body formulas for beauty professionals and consumers, all with sustainability at heart.

Innovating in botanical technologies and green chemistry, Aveda combines the principles of modern science and Ayurveda, the ancient healing art of India. Globally, Aveda’s hair care is 90% naturally-derived and features iconic aromas from pure flower and plant essences. 

All of Aveda’s high-performance franchises have of won dozens of awards, and the brand was awarded the 2021 CEW Sustainability Excellence Award, which reflects the highest standards of sustainability values in the beauty industry. Aveda is Leaping Bunny approved by Cruelty Free International, the globally recognisable gold standard of approval for cruelty free products.

The primary facility manufactures products using 100% wind and solar power, and the brand pioneered the use of 100% post-consumer recycled material in PET bottles. Globally, at least 85% of their PET skincare and hairstyling bottles and jars are made from PCR. Aveda strives to provide transparency with its products and manufacturing processes, and in 2020 the brand completed one of the largest blockchain pilots in the beauty industry to trace vanilla from the source in Madagascar to its manufacturing facility in Minnesota.
 
Committed to raising awareness and funds to help provide clean water globally and help protect clean water locally through its signature annual giving campaign, Aveda Earth Month. Since 1999, they have raised more than $69 million for hundreds of global and local environmental organisations, providing clean water to more than 1.5 million people and protecting thousands of local watersheds.

All products are available in over 45 markets at Aveda stores, partner salons, specialty retailers and at aveda.com.
 

Aveda and the Fellowship
The entire team at Aveda UK & Ireland are thrilled to be partnering with the Fellowship of British Hairdressing. This collaboration highlights one of Aveda’s core beliefs that learning never ends and we cannot wait to support both the Fellowship and the wider industry in guiding the next generation of talent that the UK has to offer.  

At Aveda we understand that the hairdresser is the key driving force behind the success of our brand, and we want to elevate the hairdresser by partnering with such a key industry institution as the Fellowship of British Hairdressing. For over 40 years Aveda has been at the forefront of green biochemistry and through this collaboration we are looking forward to educating the industry on how naturally-derived haircare performs whilst giving back to the planet, without compromise. 

The hairdressing industry is fast paced, and as a colourist I understand that trends and techniques change so quickly, so it is key to stay up to date with the latest education to ensure you, as a salon owner or hair professional, can offer clients what they are looking for. Education unlocks so many opportunities from inspiring new methods of working to recruiting new salons, and I can’t wait to share with the industry what Aveda has to offer at these incredible events.