PHOREST SUSTAINABILITY PROMISE

Luke Doolin, Phorest UK & Ireland Country Manager shares Phorest Software Sustainability Promise to mark earth month this April. 

As salons start to embrace the sustainability message, Phorest are determined to do their part for the world at large. Phorest are taking steps alongside their environmental initiatives, such as planting thousands of trees and our partnerships with Vish and Green Salon Collective, to support the environment and their customers. 

Phorest are planting thousands of trees in collaboration with forestry partners to plant a real-life Phorest Forest.  Phorest are proactively restoring native Irish woodland to improve biodiversity, provide habitat for native spaces, contribute to climate change migration and other various ecosystem services. With a goal of helping their salon’s go paperless, Phorest’s technology can help with providing consultation forms and receipts digitally, whilst the PhorestGo app enables staff with all the information they need to hand. 

In-Salon Initiatives with Phorest
The industry has an issue with the waste produced by plastic bottles, towels, colour tubes, foils, chemical waste, and even hair itself.  As a busy salon owner within the hair, beauty, and aesthetics sector, trying to dedicate time to being green while also managing a team and business, can be difficult.

Vish has recently been integrated into Phorest’s software to help hair salons be greener, whilst saving them revenue, too.  Vish eliminates salon waste by measuring colour on the scale and reweighing the bowl after application. This helps salon owners avoid unnecessary product and chemical waste while also ensuring they’re not overbuying product. 

Phorest have also collaborated with the Green Salon Collective to help their clients fully embrace sustainability, easily.  Green Salon Collective use specialised recycling processes to ensure everything is either properly recycled into something useful, composted or recovered into energy. 

With salon customers being more aware of business waste, they’ll often be looking to visit salons that have like-minded businesses. Most people understand that it often requires additional effort and costs.  When working with Green Salon Collective, you are lessening your salon’s overall impact. 

Many of Phorest’s clients have even offset the extra cost of being a Green Salon Collective member by charging their clients a small, £1 or £2, ‘Green Fee’ on their bills.  

Going green is also a great marketing message for your team and business to shout about.   Plus, with automated salon marketing tools from systems like Phorest, emails, SMS messages, and social media ads, are a game-changer for salon owners to share interesting news like your green initiatives.